{"id":1420,"date":"2022-01-10T20:20:59","date_gmt":"2022-01-10T17:20:59","guid":{"rendered":"https:\/\/www.shopalm.com\/blog\/?p=1420"},"modified":"2024-11-14T09:14:17","modified_gmt":"2024-11-14T06:14:17","slug":"sifirdan-e-ticarete-nasil-baslanir","status":"publish","type":"post","link":"https:\/\/www.shopalm.com\/blog\/sifirdan-e-ticarete-nasil-baslanir\/","title":{"rendered":"S\u0131f\u0131rdan E-Ticaret\u2019e Nas\u0131l Ba\u015flan\u0131r?"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fczde al\u0131\u015fveri\u015fin b\u00fcy\u00fck bir k\u0131sm\u0131 internet \u00fczerinden yap\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r. \u0130lk zamanlarda b\u00fcy\u00fck oranda k\u0131yafet al\u0131\u015fveri\u015fi ile ba\u015flayan e-ticaret, zamanla g\u0131da sekt\u00f6r\u00fcne kadar yay\u0131lm\u0131\u015ft\u0131r. Bu ise \u201cE ticarete nas\u0131l ba\u015flan\u0131r?\u201d gibi sorular\u0131n artmas\u0131n\u0131 ve s\u00f6z konusu sekt\u00f6re kar\u015f\u0131 var olan ilginin art\u0131\u015f g\u00f6stermesini beraberinde getirmi\u015ftir. S\u0131f\u0131rdan e ticarete ba\u015flayacak olanlar i\u00e7in derlenmi\u015f en temel bilgiler ise a\u015fa\u011f\u0131da verildi\u011fi gibidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Ticaret Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n<p>E ticaret, bir\u00e7ok farkl\u0131 y\u00f6ntemi b\u00fcnyesinde bulunduran ve gereklilikleri de bu y\u00f6ntemler \u00e7er\u00e7evesinde de\u011fi\u015fkenlik g\u00f6steren bir sekt\u00f6rd\u00fcr. Ancak gerekliliklerin farkl\u0131 olmas\u0131, at\u0131lmas\u0131 gereken ad\u0131mlar\u0131n ve belirlenmesi gereken stratejilerin bir plan dahilinde ilerlemesi gerekti\u011fine engel de\u011fildir. Bu \u00e7er\u00e7evede e ticarete ba\u015flamak isteyen ki\u015filerin, stoksuz e ticaret ba\u015fta olmak \u00fczere b\u00fct\u00fcn e ticaret y\u00f6ntemleri i\u00e7in belirlemeleri gereken stratejiler a\u015fa\u011f\u0131da verildi\u011fi gibidir.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sat\u0131lacak \u00dcr\u00fcn\u00fcn Se\u00e7ilmesi<\/li>\n<\/ol>\n\n\n\n<p>E ticaret, bir\u00e7ok avantaj\u0131 b\u00fcnyesinde bar\u0131nd\u0131r\u0131r. Bu avantajlar\u0131n temelinde ise geni\u015f \u00fcr\u00fcn skalas\u0131 yer al\u0131r. Yani e ticaret yaparak para kazanmak isteyen ki\u015filerin tercih edebilecekleri geni\u015f \u00fcr\u00fcn ve olanalar bulunur. Ancak emin ad\u0131mlarla ilerlemek ve ba\u015far\u0131ya ula\u015fma s\u00fcrecini h\u0131zland\u0131rmak i\u00e7in sat\u0131\u015f hacmi y\u00fcksek olan \u00fcr\u00fcnlerin se\u00e7ilmesinde fayda vard\u0131r. Bu konuda detayl\u0131 bilgiye <a href=\"https:\/\/www.shopalm.com\/blog\/dropshipping-ile-en-cok-satilan-urunler\/\"><strong>buradan<\/strong><\/a> ula\u015fmak m\u00fcmk\u00fcnd\u00fcr.\u00a0<\/p>\n\n\n\n<p>2. \u015eirket Ad\u0131n\u0131n Belirlenmesi ve Kurulumunun Ger\u00e7ekle\u015ftirilmesi<\/p>\n\n\n\n<p>\u015eirket ad\u0131n\u0131n belirlenmesi, \u00e7o\u011fu zaman \u00f6nemsiz g\u00f6r\u00fclen bir detayd\u0131r. Oysa \u015firket ile birlikte ya\u015fayacak ve kurumsal kimli\u011fi do\u011frudan etkileyecek \u015firket ad\u0131, \u00f6zenle se\u00e7ilmelidir. Ancak elbette ki fiziki ma\u011fazas\u0131 bulunan i\u015fletmeler i\u00e7in bu ad\u0131m\u0131n do\u011frudan ge\u00e7ilmezi m\u00fcmk\u00fcnd\u00fcr.&nbsp;<\/p>\n\n\n\n<p>Bir\u00e7ok e ticaret platformunda sat\u0131\u015f ger\u00e7ekle\u015ftirebilmek i\u00e7in \u015firket sahibi olmak gereklidir. Bu, vergi y\u00fck\u00fcml\u00fcl\u00fcklerinin ger\u00e7ekle\u015ftirilmesi ve fatura kesilmesi a\u00e7\u0131s\u0131ndan gerekli olan bir durumdur. Bu sebeple yasal gereklilikler \u00e7er\u00e7evesinde \u015firket kurulumu ger\u00e7ekle\u015ftirmek, olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n<p>3. E-ticaret Altyap\u0131s\u0131n\u0131n Se\u00e7ilmesi<\/p>\n\n\n\n<p>Fiziki ortamda sunulan hizmetler i\u00e7in bir ma\u011faza gereklidir. Ayn\u0131 gereklilik, internet \u00fczerinden yap\u0131lan sat\u0131\u015flar i\u00e7in de s\u00f6z konusudur. Bu \u00e7er\u00e7evede se\u00e7im yapmak isteyen ki\u015filer i\u00e7in sunulan 3 temel se\u00e7enek mevcuttur. Bunlar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dccretsiz altyap\u0131lar<\/li>\n\n\n\n<li>\u00d6zel yaz\u0131l\u0131mlar<\/li>\n\n\n\n<li>Online pazaryerleri<\/li>\n<\/ul>\n\n\n\n<p>\u00dccretsiz yap\u0131lar, e ticarete ba\u015flayan bir\u00e7ok ki\u015finin \u00f6ncelikli se\u00e7imidir. Ancak bu altyap\u0131lar\u0131n son derece dezavantajl\u0131 oldu\u011funu belirtmekte fayda vard\u0131r. Bunun temel nedeni, sundu\u011fu imkanlar\u0131n k\u0131s\u0131tl\u0131 olmas\u0131 ve marka \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc zedelemesidir. Firma ise \u00f6zg\u00fc bir kurumsal yap\u0131 olu\u015fturmak isteyen ki\u015filerin, maliyetleri g\u00f6ze alarak \u00fccretsiz altyap\u0131lardan ka\u00e7\u0131nmalar\u0131 gereklidir.<\/p>\n\n\n\n<p>\u00d6zel yaz\u0131l\u0131m e ticaret sitesi kurman\u0131n maliyeti, elbette ki \u00fccretsiz altyap\u0131lara k\u0131yasla daha y\u00fcksektir. ancak bu \u00f6zel yaz\u0131l\u0131mlar\u0131n beraberinde getirdi\u011fi avantajlar olduk\u00e7a fazlad\u0131r. \u00d6ncelikle, do\u011frudan firma kimli\u011fi ile b\u00fct\u00fcnle\u015fecek bir aray\u00fcz ve hizmet tasar\u0131m\u0131 i\u00e7in \u00f6zel yaz\u0131l\u0131m gereklidir. Bununla birlikte daha profesyonel bir marka imaj\u0131 yaratmak a\u00e7\u0131s\u0131ndan da \u00f6zel yaz\u0131l\u0131mlar\u0131 \u00f6nemi b\u00fcy\u00fckt\u00fcr. Ancak bu se\u00e7ene\u011fin \u00f6zellikle hizmete yeni ba\u015flam\u0131\u015f firmalar a\u00e7\u0131s\u0131ndan tan\u0131nma s\u00fcrecini uzataca\u011f\u0131n\u0131 s\u00f6ylemekte de fayda vard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Online Pazaryerlerinde Sat\u0131\u015f Yapmak<\/strong><\/h2>\n\n\n\n<p>\u00dc\u00e7\u00fcnc\u00fc yol ise online pazaryerleri \u00fczerinden sat\u0131\u015f yapmakt\u0131r. Bu durumun beraberinde getirdi\u011fi bir\u00e7ok avantaj vard\u0131r. Bu avantajlar\u0131 \u015fu \u015fekilde s\u0131ralamak m\u00fcmk\u00fcnd\u00fcr;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firma, pazaryerinin g\u00fcvenilir yap\u0131s\u0131ndan yararlan\u0131r.<\/li>\n\n\n\n<li>Firma, haz\u0131r m\u00fc\u015fteri kitlesi ile do\u011frudan etkile\u015fime ge\u00e7er.<\/li>\n\n\n\n<li>G\u00fcvenilir al\u0131\u015fveri\u015f nezdinde sat\u0131\u015f hacmi art\u0131r\u0131labilir.<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131da verilen avantajlara kar\u015f\u0131l\u0131k, N11 de sat\u0131\u015f yapmak, Trendyol\u2019da sat\u0131\u015f yapmak gibi isteklerin beraberinde getirdikleri dezavantajlar da bulunur. Bunlar da \u015fu \u015fekilde ele al\u0131nabilir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Komisyon oranlar\u0131,<\/li>\n\n\n\n<li>Y\u00fcksek rekabet oran\u0131,<\/li>\n\n\n\n<li>Kar\u015f\u0131lanmas\u0131 gereken hizmet \u015fartlar\u0131.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shopalm ile E-Ticaret Yapman\u0131n Avantajlar\u0131<\/strong><\/h2>\n\n\n\n<p>Shopalm ile hi\u00e7bir teknik bilgi ve deste\u011fe ihtiya\u00e7 duymadan bir g\u00fcn i\u00e7erisinde e-ticaret yapmaya ba\u015flayabilirsiniz. Sipari takibinden sanal pos\u2019a kadar bir e-ticaret sitesinde olmas\u0131 gereken t\u00fcm \u00f6zelliklere sahip kendi markan\u0131za \u00f6zel online ma\u011fazan\u0131z ile online sat\u0131\u015fa ad\u0131m atabilirsiniz. Shopalm\u2019in avantajlar\u0131;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giri\u015f \u00fccreti, ayl\u0131k\/y\u0131ll\u0131k aidat yok<\/li>\n\n\n\n<li>D\u00fc\u015f\u00fck komisyon oranlar\u0131<\/li>\n\n\n\n<li>\u00dccretsiz online ma\u011faza<\/li>\n\n\n\n<li>\u0130ndirimli kargo g\u00f6nderimi<\/li>\n\n\n\n<li>Link ile \u00f6deme alma ve sat\u0131\u015f<\/li>\n\n\n\n<li>Kolay ve kullan\u0131\u015fl\u0131 y\u00f6netim paneli<\/li>\n\n\n\n<li>Sosyal medyadan sat\u0131\u015f<\/li>\n\n\n\n<li>Sipari\u015f takibi<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p>Shopalm\u2019da \u015firketiniz olmadan da sat\u0131\u015f yapabilirsiniz. Bireysel sat\u0131c\u0131 olarak Shopalm\u2019a <a href=\"https:\/\/www.shopalm.com\/iletisim\/\">ba\u015fvuru<\/a> yaparak \u00fcr\u00fcnlerinizi size \u00f6zel online ma\u011fazan\u0131zda satabilirsiniz.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><!--Yasr Visitor Votes Shortcode--><div id='yasr_visitor_votes_047fb49de6992' class='yasr-visitor-votes'><div id='yasr-vv-second-row-container-047fb49de6992'\n                                        class='yasr-vv-second-row-container'><div id='yasr-visitor-votes-rater-047fb49de6992'\n                                      class='yasr-rater-stars-vv'\n                                      data-rater-postid='1420'\n                                      data-rating='5'\n                                      data-rater-starsize='32'\n                                      data-rater-readonly='false'\n                                      data-rater-nonce='9aed9ddc89'\n                                      data-issingular='false'\n                                    ><\/div><div class=\"yasr-vv-stats-text-container\" id=\"yasr-vv-stats-text-container-047fb49de6992\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\"\n                                   class=\"yasr-dashicons-visitor-stats\"\n                                   data-postid=\"1420\"\n                                   id=\"yasr-stats-dashicon-047fb49de6992\">\n                                   <path d=\"M18 18v-16h-4v16h4zM12 18v-11h-4v11h4zM6 18v-8h-4v8h4z\"><\/path>\n                               <\/svg><span id=\"yasr-vv-text-container-047fb49de6992\" class=\"yasr-vv-text-container\">[Toplam: <span id=\"yasr-vv-votes-number-container-047fb49de6992\">2<\/span>  Ortalama: <span id=\"yasr-vv-average-container-047fb49de6992\">5<\/span>]<\/span><\/div><div id='yasr-vv-loader-047fb49de6992' class='yasr-vv-container-loader'><\/div><\/div><div id='yasr-vv-bottom-container-047fb49de6992' class='yasr-vv-bottom-container'><\/div><\/div><!--End Yasr Visitor Votes Shortcode--><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde al\u0131\u015fveri\u015fin b\u00fcy\u00fck bir k\u0131sm\u0131 internet \u00fczerinden yap\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r. \u0130lk zamanlarda b\u00fcy\u00fck oranda k\u0131yafet al\u0131\u015fveri\u015fi ile ba\u015flayan e-ticaret, zamanla g\u0131da sekt\u00f6r\u00fcne kadar yay\u0131lm\u0131\u015ft\u0131r. Bu ise \u201cE ticarete nas\u0131l ba\u015flan\u0131r?\u201d gibi sorular\u0131n artmas\u0131n\u0131 ve s\u00f6z konusu sekt\u00f6re kar\u015f\u0131 var olan ilginin art\u0131\u015f g\u00f6stermesini beraberinde getirmi\u015ftir. S\u0131f\u0131rdan e ticarete ba\u015flayacak olanlar i\u00e7in derlenmi\u015f en temel bilgiler ise &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[29],"tags":[35],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","tag-eticaret"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u0131f\u0131rdan E-Ticaret\u2019e Nas\u0131l Ba\u015flan\u0131r? - Shopalm<\/title>\n<meta name=\"description\" content=\"G\u00fcn\u00fcm\u00fczde al\u0131\u015fveri\u015fin b\u00fcy\u00fck bir k\u0131sm\u0131 internet \u00fczerinden yap\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r.\" \/>\n<meta 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