{"id":1331,"date":"2021-09-17T16:57:00","date_gmt":"2021-09-17T13:57:00","guid":{"rendered":"https:\/\/www.shopalm.com\/blog\/?p=1331"},"modified":"2021-09-23T16:58:48","modified_gmt":"2021-09-23T13:58:48","slug":"hedef-kitle","status":"publish","type":"post","link":"https:\/\/www.shopalm.com\/blog\/hedef-kitle\/","title":{"rendered":"Hedef Kitle Nedir?"},"content":{"rendered":"\n

Hedef kitle, bir \u015firketin \u00fcr\u00fcn veya hizmetleriyle ilgilenme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan ki\u015filerin niteliklerine g\u00f6re belirlenmesidir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc, \u015firketinizi veya i\u00e7eri\u011finizi pazarlamak s\u00f6z konusu oldu\u011funda, hedef kitleniz hakk\u0131nda bilgi sahibi olman\u0131z gerekmektedir. Pazarlama stratejinizle ula\u015ft\u0131\u011f\u0131n\u0131z ki\u015filerin ya\u015f, cinsiyet, konum, e\u011fitim ve sosyo-ekonomik durumlara g\u00f6re farkl\u0131 demografik \u00f6zellikleri bulunabilir.<\/p>\n\n\n\n

Hedef kitle; pazarlama ve reklam kampanyalar\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn\u00fcn\u00fcze veya hizmetinize \u00e7ekmek istedi\u011finiz ideal m\u00fc\u015fteridir. Do\u011fru kitleyi bulmak, kampanyalar\u0131n\u0131z\u0131n verimlili\u011fi i\u00e7in \u00e7ok \u00f6nemli olabilir. McKinsey ara\u015ft\u0131rmas\u0131, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na g\u00f6re uyarlanm\u0131\u015f reklamlar\u0131n, yat\u0131r\u0131m getirisini 8 kata kadar ve sat\u0131\u015flar\u0131 en az %10 oran\u0131nda art\u0131rabildi\u011fini g\u00f6stermi\u015ftir.<\/p>\n\n\n\n

\u0130\u015fletmelerin etkili pazarlama planlar\u0131 olu\u015fturmas\u0131 i\u00e7in hedef kitle se\u00e7iminde nelere dikkat etmeleri gerekti\u011fini bu yaz\u0131m\u0131zda bulabilirsiniz. <\/p>\n\n\n\n

Hedef kitle t\u00fcrleri<\/h2>\n\n\n\n

Do\u011fru kitleyi bulmak i\u00e7in ya\u015f, gelir, e\u011fitim, cinsiyet gibi bir\u00e7ok kullan\u0131labilecek \u00f6zellik vard\u0131r. Genel olarak t\u00fcm \u00f6znitelikler a\u015fa\u011f\u0131da listelenen \u00fc\u00e7 b\u00fcy\u00fck kategoride toplanmaktad\u0131r:<\/p>\n\n\n\n

  1. Demografi<\/strong><\/li><\/ol>\n\n\n\n

    Bir kullan\u0131c\u0131y\u0131 tan\u0131mlayan sosyo-ekonomik verileri i\u00e7erir. Bu grup ya\u015f, gelir, e\u011fitim, cinsiyet veya co\u011frafi konum gibi \u00f6zellikleri bar\u0131nd\u0131rmaktad\u0131r. Demografik verileri kullanarak kampanyan\u0131z\u0131, \u00f6rne\u011fin n\u00fcfusu 20.000’den fazla olan \u015fehirlerden hem kad\u0131n hem de erkek olan gen\u00e7leri (\u00f6rn. 18-24 ya\u015f aras\u0131) hedefleyebilirsiniz.<\/p>\n\n\n\n

    1.  \u0130lgi Alanlar\u0131<\/strong><\/li><\/ol>\n\n\n\n

      Kullan\u0131c\u0131lar\u0131n hobileri, tutkular\u0131, arad\u0131klar\u0131 ve okuduklar\u0131 \u015feyler hakk\u0131ndaki verilerdir. \u00d6rne\u011fin bunlar; kitaplar, filmler, m\u00fczik, arabalar, pazarlama, ebeveynlik veya dans olabilir. M\u00fc\u015fterilerinizin tutkular\u0131n\u0131 bilerek g\u00fc\u00e7l\u00fc bilgiler edinmeniz onlarla nas\u0131l etkile\u015fim kuraca\u011f\u0131n\u0131z\u0131, hangi \u00fcr\u00fcn\u00fcn onlar i\u00e7in ilgin\u00e7 olaca\u011f\u0131n\u0131 \u00f6\u011frenmeniz sat\u0131\u015f oran\u0131n\u0131z\u0131 art\u0131rmada \u00f6nemlidir. \u00d6rne\u011fin kitap severlere yeni bir kitap ya da en sevdikleri m\u00fczik grubunun yeni alb\u00fcm\u00fcn\u00fc teklif edebilirsiniz.<\/p>\n\n\n\n

      1. Sat\u0131n alma niyetleri<\/strong><\/li><\/ol>\n\n\n\n

        \u00d6zellikle e-ticaret i\u00e7in \u00e7ok \u00f6nemli olabilecek verileri i\u00e7ermektedir. Kitleler, yak\u0131n zamanda belirli bir \u00fcr\u00fcn\u00fc, \u00f6rne\u011fin diz\u00fcst\u00fc bilgisayar, buzdolab\u0131 veya araba arayan ve daha \u00f6nce aramayan kullan\u0131c\u0131 gruplar\u0131na ayr\u0131l\u0131r. Bu, yeni bir \u015fey sat\u0131n almak istedikleri, ancak \u00f6nce talep edilen \u00fcr\u00fcn hakk\u0131nda daha fazla bilgi edinmeleri gerekti\u011fi anlam\u0131na gelir. Bu gruplardaki izleyici t\u00fcrlerine \u00f6rnek olarak kad\u0131n giyim, kayak tak\u0131m\u0131, televizyonlar, tabletler veya ara\u00e7lar verilebilir.<\/p>\n\n\n\n

        Pazarlamac\u0131lar, ayr\u0131nt\u0131l\u0131 bir hedef grubu olu\u015fturmak ve onlara tam olarak ula\u015fmak i\u00e7in yaln\u0131zca bir t\u00fcr hedef kitle \u00f6zelli\u011fi (\u00f6rn. demografi) kullanabilir veya hepsini kar\u0131\u015ft\u0131rabilir. Di\u011fer bir deyi\u015fle, pazarlamac\u0131lar, 35-42 ya\u015f aras\u0131, arabalarla ilgilenen, yeni bir ara\u00e7 alacak olan kullan\u0131c\u0131 gruplar\u0131na ula\u015fabilir.<\/p>\n\n\n\n

        Bu \u00fc\u00e7 kategori, yaln\u0131zca izleyici t\u00fcrlerinin \u00f6rnekleridir. Pazarlamac\u0131lar, kullan\u0131c\u0131lar\u0131n verilerini y\u00f6netmek i\u00e7in teknolojik platformlar\u0131 kullanarak, belirli bir kampanya veya yakla\u015fan bir etkinlik i\u00e7in olu\u015fturulmu\u015f yeni t\u00fcrler de olu\u015fturabilir. K\u00fc\u00e7\u00fck, genellikle ni\u015f gruplar olu\u015fturma ve onlara bekledikleri do\u011fru bir mesaj ile ula\u015fmay\u0131 hedefler.<\/p>\n\n\n\n

        Hedef kitle, i\u015fletmelerin \u00fcr\u00fcn veya hizmetleri i\u00e7in \u00e7ok iyi analiz edilmi\u015f veriler ile do\u011fru b\u00fct\u00e7e ve do\u011fru zamanda ula\u015fabilecekleri m\u00fc\u015fterilerdir. Bu m\u00fc\u015fterilere sundu\u011funuz kampanyalar niteliklerine g\u00f6re \u00f6zelle\u015ftirilmelidir. \u00d6rne\u011fin; 18-24 ya\u015f aral\u0131\u011f\u0131ndaki bir kitleye ev satmaya y\u00f6nelik bir hedefleme verimlilik a\u00e7\u0131s\u0131ndan istenilen amaca ula\u015fmayabilirken, 24-30 ya\u015f aral\u0131\u011f\u0131ndaki ki\u015filere evlilik ile ilgili \u00fcr\u00fcn hedeflemesi yapman\u0131z \u00e7ok daha do\u011fru bir ad\u0131m olacakt\u0131r.<\/p>\n

        <\/div>
        \n <\/path>\n <\/svg>[Toplam: 1<\/span> Ortalama: 5<\/span>]<\/span><\/div>
        <\/div><\/div>
        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

        Hedef kitle, bir \u015firketin \u00fcr\u00fcn veya hizmetleriyle ilgilenme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan ki\u015filerin niteliklerine g\u00f6re belirlenmesidir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc, \u015firketinizi veya i\u00e7eri\u011finizi pazarlamak s\u00f6z konusu oldu\u011funda, hedef kitleniz hakk\u0131nda bilgi sahibi olman\u0131z gerekmektedir. Pazarlama stratejinizle ula\u015ft\u0131\u011f\u0131n\u0131z ki\u015filerin ya\u015f, cinsiyet, konum, e\u011fitim ve sosyo-ekonomik durumlara g\u00f6re farkl\u0131 demografik \u00f6zellikleri bulunabilir. Hedef kitle; pazarlama ve reklam kampanyalar\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn\u00fcn\u00fcze …<\/p>\n","protected":false},"author":1,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-1331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"yoast_head":"\nHedef Kitle Nedir? - Shopalm<\/title>\n<meta name=\"description\" content=\"Hedef kitle; pazarlama ve reklam kampanyalar\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn\u00fcn\u00fcze veya hizmetinize \u00e7ekmek istedi\u011finiz ideal m\u00fc\u015fteridir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shopalm.com\/blog\/hedef-kitle\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hedef Kitle Nedir? 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