{"id":1270,"date":"2021-08-10T07:42:00","date_gmt":"2021-08-10T04:42:00","guid":{"rendered":"https:\/\/www.shopalm.com\/blog\/?p=1270"},"modified":"2021-08-18T01:44:06","modified_gmt":"2021-08-17T22:44:06","slug":"growth-hacking-nedir","status":"publish","type":"post","link":"https:\/\/www.shopalm.com\/blog\/growth-hacking-nedir\/","title":{"rendered":"Growth Hacking Nedir?"},"content":{"rendered":"\n

Growth hacking, bir i\u015fletmenin h\u0131zl\u0131 b\u00fcy\u00fcmesi i\u00e7in uygun maliyetli stratejilerin kullan\u0131ld\u0131\u011f\u0131 bir pazarlama alan\u0131d\u0131r. \u0130\u015fletmelerini b\u00fcy\u00fctmek isteyen i\u015f sahipleri, daha ucuz ve d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00fcksek olan yerler i\u00e7in pazar ara\u015ft\u0131rmas\u0131 yapmas\u0131 ve uygun kampanyalar ile bu alanlar\u0131 test ederek sonu\u00e7lar\u0131 \u00f6l\u00e7mesi gerekiyor. Tam olarak bu alanda Growth Hacking pazarlama devreye girerek, elde bulunan veri ve stratejilerin, sat\u0131\u015f s\u00fcrecindeki her bir parametre verisini de analiz ederek b\u00fct\u00e7eyi daha uygun fiyata ge\u00e7ip, ayn\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc veya daha fazla d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 hedeflemektedir.<\/p>\n\n\n\n

Pazarlamada Growth Hacking’in Amac\u0131 Nedir?<\/h2>\n\n\n\n

Growth Hacking kavram\u0131, i\u015fletmelerin m\u00fc\u015fteri say\u0131s\u0131n\u0131, pazar paylar\u0131n\u0131 ve gelirlerini olabildi\u011fince h\u0131zl\u0131 b\u00fcy\u00fctmeleri i\u00e7in uygulad\u0131klar\u0131n bir stratejidir. E-ticaret sekt\u00f6r\u00fcnde yeni olan k\u00fc\u00e7\u00fck i\u015fletmelerin son derece d\u00fc\u015f\u00fck b\u00fct\u00e7eler ile sekt\u00f6rde yer alan \u00f6nc\u00fc markalar\u0131 geleneksel kampanyalar ve m\u00fc\u015fteri kazanma taktikleri ile ge\u00e7mekte zorlanmaktad\u0131r. Nokta at\u0131\u015f\u0131 ile do\u011fru m\u00fc\u015fterilerine daha az harcama yaparak ula\u015fabilmenin yollar\u0131n\u0131 aramaktad\u0131r.<\/p>\n\n\n\n

M\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede minimum maliyetle maksimum say\u0131da m\u00fc\u015fteri elde etme hedefi i\u00e7in i\u015fletmeler \u00f6zel b\u00fcy\u00fcme y\u00f6ntemlerini kullanmaktad\u0131r. Bu taktiklerinin geleneksel pazarlaman\u0131n kulland\u0131\u011f\u0131 taktiklerden tam olarak ne kadar farkl\u0131 oldu\u011funa bakal\u0131m.<\/p>\n\n\n\n

Growth Hacking ve Pazarlama Aras\u0131ndaki Fark<\/h2>\n\n\n\n

Growth hacking, pazarlama, teknoloji ve veri biliminin kesi\u015fti\u011fi noktadad\u0131r. Bu nedenle, bir\u00e7ok y\u00f6nden geleneksel pazarlama ile aras\u0131nda fark bulunur. Bu temel farkl\u0131l\u0131klara bakal\u0131m.<\/p>\n\n\n\n

Hedefler:<\/strong> Geleneksel pazarlama, \u00e7o\u011funlukla marka bilinirli\u011fi ve sat\u0131\u015flar\u0131 art\u0131rmaya odaklan\u0131r. B\u00fcy\u00fcme pazarlamas\u0131n\u0131n her \u015feyin ba\u015f\u0131 ve sonu genel olarak i\u015f b\u00fcy\u00fcmesidir, bu nedenle bu yakla\u015f\u0131m sat\u0131\u015f hunisinin t\u00fcm a\u015famalar\u0131nda \u00e7al\u0131\u015f\u0131r. Growth hacking pazarlamas\u0131nda ama\u00e7 yine sat\u0131\u015f yapmaktad\u0131r ancak buradaki do\u011fru anahtar kelimeler ile daha uygun maliyetli reklam kampanyalar\u0131 olu\u015fturmakt\u0131r.<\/p>\n\n\n\n

\u00dcr\u00fcn:<\/strong> Pazarlama, bitmi\u015f \u00fcr\u00fcn\u00fcn\u00fcz\u00fc satmakla ilgili t\u00fcm bilgilere sahiptir. Growth hacking daha da ileri gider ve \u015firketlerin m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak i\u00e7in \u00fcr\u00fcn\u00fc geli\u015ftirmesine yard\u0131mc\u0131 olur. Ayn\u0131 zamanda m\u00fc\u015fterilerin web sitenizde ki ad\u0131mlar\u0131n\u0131 kay\u0131t ederek sto\u011fu bitmi\u015f \u00fcr\u00fcn sayfalar\u0131nda benzer ve olas\u0131 sat\u0131n al\u0131nabilecek \u00fcr\u00fcnleri de m\u00fc\u015fterinin kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n

Uzmanl\u0131k:<\/strong> Modern pazarlamac\u0131lar yaln\u0131zca pazarlama kampanyalar\u0131 y\u00fcr\u00fctmekle kalmamal\u0131, ayn\u0131 zamanda sonu\u00e7lar\u0131n\u0131 \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 olarak da \u00f6l\u00e7melidir. Bununla birlikte, uzmanl\u0131klar\u0131 hala \u00e7o\u011funlukla pazarlama alan\u0131ndad\u0131r. Growth hacking, her \u015feyi otomatikle\u015ftirme becerisini ve veri analiti\u011fi ve programlama bilgisini gerektirir. Pazarlaman\u0131n genel olarak i\u015f \u00fczerindeki etkisini \u00f6l\u00e7ebilir.<\/p>\n\n\n\n

B\u00fct\u00e7eler:<\/strong> Growth hacking, s\u0131n\u0131rl\u0131 kaynaklar anlam\u0131na gelir ve s\u0131ra d\u0131\u015f\u0131 taktikler, yaz\u0131l\u0131mlar ve kanallar kullanarak bunlardan en iyi \u015fekilde yararlanmaya \u00e7al\u0131\u015f\u0131r. Geleneksel pazarlama genellikle daha b\u00fcy\u00fck b\u00fct\u00e7elerle \u00e7al\u0131\u015f\u0131r ve \u00fccretli tan\u0131t\u0131m yapabilirler(PPC , hedefli reklamlar , TV reklamlar\u0131, SMM vb).<\/p>\n\n\n\n

Growth Hacking Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n

Growth hacking, bir servet harcamadan i\u015finizi b\u00fcy\u00fctmek i\u00e7in otomasyon, veri analiti\u011fi ve yarat\u0131c\u0131l\u0131\u011f\u0131 kullan\u0131r. Bir taktik geli\u015ftirdikten sonra, test edilmeye ba\u015flan\u0131r. Bu, hangi taktiklerin istenen sonu\u00e7lar\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 bulman\u0131n tek yoludur. Veri analiti\u011fi tam olarak burada devreye girer.<\/p>\n\n\n\n

S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme elde etmek ve gelecekteki kampanyalar i\u00e7in sonu\u00e7lar\u0131 iyile\u015ftirmek i\u00e7in, growth hacking yaln\u0131zca NE i\u015fe yarad\u0131\u011f\u0131n\u0131 de\u011fil, NEDEN i\u015fe yarad\u0131\u011f\u0131n\u0131 da bulmas\u0131 gerekir. Bu nedenle, bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f s\u00fcreci boyunca, m\u00fc\u015fterileri izlemek i\u00e7in verileri kullan\u0131r ve mevcut sonu\u00e7lara neyin neden oldu\u011funu ve her a\u015famada d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l iyile\u015ftirebileceklerini anlamaya \u00e7al\u0131\u015f\u0131r. Hedef kitlenin beklentilerini ve m\u00fc\u015fteri memnuniyetini s\u00fcrekli ara\u015ft\u0131r\u0131rlar ve sonu\u00e7lar\u0131 iyile\u015ftirmek i\u00e7in \u00fcr\u00fcn\u00fc de\u011fi\u015ftirmeyi dahi teklif edebilirler.<\/p>\n\n\n\n

Growth Hacking’in Faydalar\u0131<\/h2>\n\n\n\n

D\u00fc\u015f\u00fck maliyeti ve etkileyici sonu\u00e7lar\u0131 d\u0131\u015f\u0131nda, b\u00fcy\u00fcme korsanl\u0131\u011f\u0131n\u0131n bir i\u015fletmeyi etkilemesinin bir\u00e7ok yolu vard\u0131r.<\/p>\n\n\n\n

Kan\u0131tlanabilir sonu\u00e7lar:<\/strong> Growth hacking veri odakl\u0131d\u0131r, bu y\u00fczden onu kullanan, deney yapan ve performanslar\u0131n\u0131 \u00f6l\u00e7erler. B\u00f6ylece, kullan\u0131lan her tekni\u011fin etkinli\u011fine tam olarak hakim olurlar. Daha da iyisi, kulland\u0131klar\u0131 stratejilerin sonu\u00e7lar\u0131n\u0131 g\u00f6rebilecekleri somut verileri ve \u00f6l\u00e7\u00fcmleri vard\u0131r.<\/p>\n\n\n\n

\u00dcr\u00fcn geli\u015ftirme:<\/strong> B\u00fcy\u00fcme korsanlar\u0131 s\u00fcrekli olarak farkl\u0131 se\u00e7enekleri test eder ve izleyiciler hakk\u0131nda daha fazla bilgi edinir (talepleri, tercihleri, ilgi alanlar\u0131 ve daha fazlas\u0131). Bir \u015firketin sa\u011flad\u0131\u011f\u0131 \u00fcr\u00fcn veya hizmetin nas\u0131l iyile\u015ftirilece\u011fine dair daha derin bir aray\u0131\u015fa yol a\u00e7ar.<\/p>\n\n\n\n

Ayarlanabilir stratejiler:<\/strong> Modern pazarlamada 6 ay \u00f6nce i\u015fe yarayan stratejiler aniden istenilen sonu\u00e7lar\u0131 getirmeyi b\u0131rakabilir. Growth hacking, performans\u0131 g\u00f6z \u00f6n\u00fcnde bulundurur ve daha az etkili y\u00f6ntemleri yenilerine b\u0131rakman\u0131za olanak tan\u0131r. Ayn\u0131 zamanda tam tersi \u015fekilde \u00e7al\u0131\u015f\u0131r, taktikleri \u00f6l\u00e7eklendirebilir ve bunlar\u0131 di\u011fer pazarlama kanallar\u0131na uygulayabilirsiniz.<\/p>\n\n\n\n

Son olarak, b\u00fcy\u00fcme korsanlar\u0131 en iyi neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 \u00f6\u011frendi\u011finde, bu s\u00fcre\u00e7leri otomatikle\u015ftirir. Bundan sonraki s\u00fcre\u00e7te d\u00f6nemlerine g\u00f6re strateji d\u00f6ng\u00fcs\u00fcn\u00fc tekrarlamaya haz\u0131rd\u0131rlar. Growth hacking, minimum yat\u0131r\u0131mla i\u015finizi h\u0131zl\u0131 bir \u015fekilde \u00f6l\u00e7eklendirmenin m\u00fckemmel bir yoludur.<\/p>\n

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Growth hacking, bir i\u015fletmenin h\u0131zl\u0131 b\u00fcy\u00fcmesi i\u00e7in uygun maliyetli stratejilerin kullan\u0131ld\u0131\u011f\u0131 bir pazarlama alan\u0131d\u0131r. \u0130\u015fletmelerini b\u00fcy\u00fctmek isteyen i\u015f sahipleri, daha ucuz ve d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00fcksek olan yerler i\u00e7in pazar ara\u015ft\u0131rmas\u0131 yapmas\u0131 ve uygun kampanyalar ile bu alanlar\u0131 test ederek sonu\u00e7lar\u0131 \u00f6l\u00e7mesi gerekiyor. Tam olarak bu alanda Growth Hacking pazarlama devreye girerek, elde bulunan veri ve stratejilerin, …<\/p>\n","protected":false},"author":1,"featured_media":1271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-1270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"yoast_head":"\nGrowth Hacking Nedir? - Shopalm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shopalm.com\/blog\/growth-hacking-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Hacking Nedir? - Shopalm\" \/>\n<meta property=\"og:description\" content=\"Growth hacking, bir i\u015fletmenin h\u0131zl\u0131 b\u00fcy\u00fcmesi i\u00e7in uygun maliyetli stratejilerin kullan\u0131ld\u0131\u011f\u0131 bir pazarlama alan\u0131d\u0131r. \u0130\u015fletmelerini b\u00fcy\u00fctmek isteyen i\u015f sahipleri, daha ucuz ve d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00fcksek olan yerler i\u00e7in pazar ara\u015ft\u0131rmas\u0131 yapmas\u0131 ve uygun kampanyalar ile bu alanlar\u0131 test ederek sonu\u00e7lar\u0131 \u00f6l\u00e7mesi gerekiyor. 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