{"id":1248,"date":"2021-07-28T09:11:57","date_gmt":"2021-07-28T06:11:57","guid":{"rendered":"https:\/\/www.shopalm.com\/blog\/?p=1248"},"modified":"2021-07-28T09:11:58","modified_gmt":"2021-07-28T06:11:58","slug":"marka-bilinirligi-nedir","status":"publish","type":"post","link":"https:\/\/www.shopalm.com\/blog\/marka-bilinirligi-nedir\/","title":{"rendered":"Marka Bilinirli\u011fi Nedir?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marka fark\u0131ndal\u0131\u011f\u0131; potansiyel m\u00fc\u015fterilerin, \u00fcr\u00fcnlerinizi veya hizmetlerinizi ne kadar kolay tan\u0131d\u0131\u011f\u0131n\u0131 ve hat\u0131rlad\u0131\u011f\u0131n\u0131 ifade eden bir pazarlama terimidir. Marka fark\u0131ndal\u0131\u011f\u0131, \u00f6nemli bir pazarlama kavram\u0131 ve marka pazarlamas\u0131n\u0131n birincil amac\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yaz\u0131m\u0131zda, marka bilinirli\u011finin, markan\u0131z i\u00e7in neden \u00f6nemli oldu\u011funu ve nas\u0131l \u00f6l\u00e7\u00fclece\u011fini ke\u015ffedece\u011fiz. Ayr\u0131ca marka bilinirli\u011fini art\u0131rmaya y\u00f6nelik baz\u0131 yollar\u0131 da \u00f6rnekler ile a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marka Tan\u0131ma ve Marka Bilinirli\u011fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fini ke\u015ffederken, muhtemelen \u201cmarka tan\u0131n\u0131rl\u0131\u011f\u0131\u201d ifadesiyle kar\u015f\u0131la\u015facaks\u0131n\u0131z. Pazarlamac\u0131lar genellikle bu terimleri birbirinin yerine kullan\u0131r. Ancak aralar\u0131nda \u00f6nemli farkl\u0131l\u0131klar vard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fi, hedef kitlenizin markan\u0131z\u0131 nas\u0131l tan\u0131d\u0131\u011f\u0131d\u0131r. Bu konsept, hat\u0131rlamas\u0131 kolay bir marka ad\u0131, kurumsal renkler, logolar ve semboller i\u00e7erir. Marka tan\u0131n\u0131rl\u0131\u011f\u0131 markan\u0131z\u0131n g\u00f6rsel kimli\u011fi ile ilgilidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka fark\u0131ndal\u0131\u011f\u0131 daha karma\u015f\u0131k bir kavramd\u0131r. \u0130\u015fletmenizin ruhuna at\u0131fta bulunur ve benzersiz de\u011fer teklifinizi, \u015firket k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc ve itibar\u0131n\u0131z\u0131, \u00fcr\u00fcn \u00f6zelliklerinizi ve avantajlar\u0131n\u0131z\u0131 vb. kapsar. Marka bilinirli\u011fi ise markan\u0131z hakk\u0131ndaki duygular\u0131 ve genel izlenimleri halk\u0131n hat\u0131rlamas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fi markan\u0131z\u0131 ve hedef kitlede uyand\u0131rd\u0131\u011f\u0131 duygular\u0131 kapsar. Bu neden marka bilinirli\u011finin \u00f6nemsenmesi gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marka Bilinirli\u011finin \u00d6nemi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fi \u00f6nemlidir \u00e7\u00fcnk\u00fc m\u00fc\u015fterilerinizin markan\u0131z\u0131 ve \u00fcr\u00fcnlerinizi anlamas\u0131na ve hat\u0131rlamas\u0131na yard\u0131mc\u0131 olur. \u0130nsanlar, piyasadaki benzer \u00fcr\u00fcnler aras\u0131nda rasyonel olarak se\u00e7im yapt\u0131klar\u0131na inan\u0131rlar. Ara\u015ft\u0131rma yaparlar, bilgi toplarlar, yorumlar\u0131 okurlar, kar\u015f\u0131la\u015ft\u0131r\u0131rlar vb. Bununla birlikte, sonunda, genellikle markan\u0131n kabul edilebilirli\u011fi ve g\u00fcvenilirli\u011fine dayal\u0131 olarak bir sat\u0131n alma karar\u0131 verirler. Marka bilinirli\u011fi, hedef kitlenizin rakiplerinize g\u00f6re sizi se\u00e7mesini sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fi genellikle pazarlama hunisinin ilk a\u015famas\u0131 olarak g\u00f6r\u00fcl\u00fcr. Marka bilinirli\u011fi yaratarak, potansiyel al\u0131c\u0131lardan olu\u015fan hedef kitleniz aras\u0131nda geni\u015f bir a\u011f olu\u015fturabilirsiniz. Oradan, ara\u015ft\u0131rma ve karar verme s\u00fcre\u00e7lerine ve nihayetinde sat\u0131n alma s\u00fcrecine y\u00f6nlendirme yapabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marka Bilinirli\u011fini Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fi form\u00fclle hesaplayabilece\u011finiz bir \u00f6l\u00e7\u00fc de\u011fil. Ancak, di\u011fer metriklere g\u00f6re de\u011ferlendirebilirsiniz. G\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken \u00fc\u00e7 \u00f6nemli nokta vard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Geleneksel medyadaki ve sosyal a\u011flardaki kelimelerin hacmi, markan\u0131z\u0131n ne kadar tart\u0131\u015f\u0131labilir oldu\u011funu anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/li><li>Eri\u015fim, markan\u0131z\u0131n bahsetti\u011fi yay\u0131nlar\u0131 potansiyel olarak g\u00f6rebilecek ki\u015fi say\u0131s\u0131d\u0131r.<\/li><li>Kat\u0131l\u0131m, marka bilinirli\u011finizin ger\u00e7ekte ne kadar etkili oldu\u011funu de\u011ferlendirmenize olanak tan\u0131r.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marka bilinirli\u011finizi \u00f6l\u00e7ebilece\u011finiz somut y\u00f6ntemler ise;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1- Web sitenize gelen trafik<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011finizi belirlemek i\u00e7in izlemeniz gereken iki t\u00fcr trafik vard\u0131r. Birincisi, bir kullan\u0131c\u0131 URL&#8217;nizi adres \u00e7ubu\u011funa yazd\u0131\u011f\u0131nda veya bir taray\u0131c\u0131 yer iminden girdi\u011finde ortaya \u00e7\u0131kan do\u011frudan trafiktir. \u0130nsanlar do\u011frudan web sitenize gittiklerinde, markan\u0131z\u0131 \u00f6nceden bildikleri anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, internetten ka\u00e7 ki\u015finin i\u00e7eri\u011finizle g\u00fcnl\u00fck ve ayl\u0131k olarak etkile\u015fime girdi\u011fini g\u00f6sterdi\u011finden, genel web sitesi trafi\u011fi de i\u015fe yarar. Bu metrikleri zaman i\u00e7inde \u00f6l\u00e7mek, marka bilinirli\u011fi b\u00fcy\u00fcmenizi izlemenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2- Geri ba\u011flant\u0131lar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Geri ba\u011flant\u0131lar, sosyal medya, bloglar, web siteleri vb. gibi di\u011fer kaynaklardan web sitenize verilen ba\u011flant\u0131lard\u0131r. Bu geri ba\u011flant\u0131lardan gelen trafik s\u00fcrekli olarak artma e\u011filimde olmas\u0131, marka bilinirli\u011finizi \u00f6nemli \u00f6l\u00e7\u00fcde etkilemektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada \u00f6nemli olan y\u00f6nlendirilen ba\u011flant\u0131 trafi\u011finin y\u00fcksek kalitede oldu\u011fundan emin olmakt\u0131r. \u00d6rne\u011fin, g\u00fcvenilmeyen kaynaklardan gelen ba\u011flant\u0131lar, arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcze zarar verebilir ve bu da sonunda marka bilinirli\u011fini olumsuz etkileyebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3- Google hizmetleri<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 Google hizmetleri, marka bilinirli\u011finizi \u00f6l\u00e7mek i\u00e7in kullan\u0131\u015fl\u0131 olacakt\u0131r. Marka ad\u0131n\u0131z i\u00e7in yap\u0131lan aramalar\u0131n hacmi hakk\u0131nda bir fikir edinmek i\u00e7in Google Adwords veya Anahtar Kelime Planlay\u0131c\u0131s\u0131n\u0131 kullanabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4- Anketler<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fini \u00f6l\u00e7menin klasik bir yolu ara\u015ft\u0131rma yapmakt\u0131r. \u015eirketiniz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini \u00f6\u011frenmek i\u00e7in hem mevcut hem de potansiyel m\u00fc\u015fterilerinize anket yapabilirsiniz. Bu anketleri SurveyMonkey veya TypeForm gibi hizmetlerle olu\u015fturabilir ve sosyal medyada veya e-posta yoluyla payla\u015fabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marka Bilinirli\u011fi Nas\u0131l Art\u0131r\u0131l\u0131r: Stratejiler ve \u0130pu\u00e7lar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011finizi art\u0131rmak, m\u00fc\u015fterilerinizin akl\u0131nda yer edinmek i\u00e7in pek \u00e7ok strateji ve p\u00fcf noktalar\u0131 i\u00e7erebilen karma\u015f\u0131k bir s\u00fcre\u00e7tir. Size yard\u0131mc\u0131 olmak i\u00e7in hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 marka bilinirli\u011fini art\u0131rman\u0131n alt\u0131 yolunu bir araya getirdik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1- Markan\u0131za bir ki\u015filik kazand\u0131r\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011fi s\u00f6z konusu oldu\u011funda, markan\u0131z\u0131n ki\u015fili\u011finin \u00f6nemini k\u00fc\u00e7\u00fcmseyemezsiniz. Her \u015feyden \u00f6nce, markan\u0131z\u0131n benzer rakipler aras\u0131nda \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olur. \u0130yi bi\u00e7imlendirilmi\u015f bir marka ki\u015fili\u011fi, m\u00fc\u015fteri g\u00fcvenini ve ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markan\u0131z\u0131n kolayca tan\u0131nabilir bir renk d\u00fczeni, ses tonu ve arkas\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik veya ne\u015fe gibi temel bir \u00f6zelli\u011fi olmal\u0131d\u0131r. Turkcell\u2019in \u00fcnl\u00fc emocanlar karakteriyle yapt\u0131\u011f\u0131 gibi, t\u00fcm bu \u00f6zellikleri bir \u015firket maskotunda somutla\u015ft\u0131rabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2- De\u011ferlere ve duygulara odaklan\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcketiciler rasyonel olabilir, ancak nihai se\u00e7imleri ak\u0131llar\u0131yla de\u011fil kalpleriyle yaparlar. \u0130nsanlar bilmeden en sevdikleri markalar\u0131 kendi bireyselliklerinin bir uzant\u0131s\u0131 olarak g\u00f6r\u00fcrler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka bilinirli\u011finizi art\u0131rmak i\u00e7in markan\u0131z\u0131n de\u011ferlerini net ve tutarl\u0131 bir \u015fekilde ifade etti\u011finden emin olun. \u0130yi bi\u00e7imlendirilmi\u015f benzersiz bir de\u011fer teklifiniz oldu\u011funda bu m\u00fcmk\u00fcn ve kolayd\u0131r. Marka kimli\u011finizi tan\u0131mlamakta zorlan\u0131yorsan\u0131z, a\u015fa\u011f\u0131daki sorular\u0131 yan\u0131tlayarak ba\u015flay\u0131n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Markan\u0131z neden olu\u015fturuldu?<\/li><li>Markan\u0131z nas\u0131l bir gelecek yaratmak istiyor?<\/li><li>Bu hedefe nas\u0131l ula\u015facak?<\/li><li>Davran\u0131\u015f\u0131n\u0131z\u0131n alt\u0131nda hangi ilkeler yat\u0131yor?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Markan\u0131z\u0131n misyonunu ve kimli\u011fini \u015fekillendirecek k\u0131sa ve net cevaplar verin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3- Etkinlikleri tutun ve kat\u0131l\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hem b\u00fcy\u00fck hem de k\u00fc\u00e7\u00fck markalar, etkinlikler d\u00fczenleyerek, kat\u0131larak veya sponsor olarak m\u00fc\u015fterileri ile ba\u011f kurmaya \u00e7al\u0131\u015fmal\u0131d\u0131r. Etkinlik pazarlamas\u0131 stratejisinde \u00fccretsiz olarak \u00fcr\u00fcnlerinizi verebilir, test ettirebilir veya uygun bir fiyat ile sunabilirsiniz bu da m\u00fc\u015fteri a\u011f\u0131n\u0131z\u0131 olu\u015fturman\u0131zda \u00f6nemli bir katk\u0131 sunacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4- Sosyal medya pazarlamas\u0131n\u0131 kullan\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sosyal medya pazarlamas\u0131, marka bilinirli\u011finizi art\u0131rmak i\u00e7in en \u00f6nemli ve \u00fczerine \u00e7al\u0131\u015fma yapman\u0131z gereken se\u00e7eneklerden biridir. Facebook, Instagram ve di\u011fer a\u011flar, her g\u00fcn 3,8 milyar insan sosyal medyay\u0131 kulland\u0131\u011f\u0131ndan, muazzam bir kitleye eri\u015fim sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131n %71&#8217;i sosyal medyada olumlu bir deneyim ya\u015fad\u0131klar\u0131 bir \u015firketi tavsiye ediyor. Bu marka bilinirli\u011finden en iyi \u015fekilde yararlanmak i\u00e7in a\u015fa\u011f\u0131daki kurallara uyun:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>tutarl\u0131 ve s\u0131k i\u00e7erik yay\u0131nlay\u0131n,<\/li><li>e\u011flenceli g\u00f6nderilerden yararlan\u0131n,<\/li><li>farkl\u0131 i\u00e7erik formatlar\u0131yla denemeler yap\u0131n,<\/li><li>sosyal olun ve kitlenizle etkile\u015fim kurun.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilere g\u00fcn\u00fcn her saati online olmak ve farkl\u0131 i\u00e7erik bi\u00e7imleri ile g\u00f6nderi payla\u015f\u0131m\u0131 zaman al\u0131c\u0131 g\u00f6r\u00fcnebilir. Ba\u015flang\u0131\u00e7ta maliyeti azaltmak i\u00e7in sohbet robotlar\u0131n\u0131 kullanmay\u0131 deneyin. M\u00fc\u015fteri hizmetleriniz, sosyal medya hesaplar\u0131n\u0131z\u0131 y\u00f6netebilir, takip\u00e7ileriniz ile etkile\u015fim kurabilir ve bu \u015fekilde e-posta adresleri toplayabilir ve daha fazlas\u0131n\u0131 yapabilirler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5- Uzmanlar ile i\u015fbirli\u011fi yap\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bazen marka bilinirli\u011finizi ikiye veya \u00fc\u00e7e katlamak i\u00e7in alan\u0131nda uzman ki\u015filer ile i\u015fbirli\u011fi yapman\u0131z gerekebilir. Bu uzmanlar, influencer pazarlamas\u0131, reklam ve tan\u0131t\u0131m yaz\u0131lar\u0131 kullanarak pazarlama stratejileri uygularlar. Pop\u00fcler blog sayfalar\u0131 ile \u00e7al\u0131\u015farak, \u015firketlerin di\u011fer kanallardan eri\u015filemeyen bir kitleye ula\u015fmas\u0131na yard\u0131mc\u0131 olurlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etkileyici pazarlaman\u0131n birincil avantaj\u0131, markan\u0131za yaratt\u0131\u011f\u0131 s\u0131n\u0131rs\u0131z g\u00fcvendir. \u0130nsanlar uzmanlar\u0131n anla\u015fmal\u0131 oldu\u011fu ki\u015fi veya web sitelerinin tavsiyelerine neredeyse arkada\u015flar\u0131na ve ailelerine inand\u0131klar\u0131 kadar inan\u0131rlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6- Arama motoru pazarlamas\u0131n\u0131 kullan\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fletmenin bir arama motoru sonu\u00e7 sayfas\u0131nda sahip oldu\u011fu s\u0131ralama \u00e7ok \u00f6nemlidir. Web siteniz birinci s\u0131radan ne kadar uzaktaysa, fark edilme \u015fans\u0131n\u0131z o kadar az olur. \u0130lk s\u0131ralarda organik olarak yerinizi almak i\u00e7in arama motoru optimizasyonu (SEO), \u00fccretli s\u0131ralama i\u00e7inde promosyon ve arama motoru pazarlamas\u0131n\u0131 (SEM) deneyin. Bu taktik, marka bilinirli\u011fini %80&#8217;e kadar art\u0131rabilir.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><!--Yasr Visitor Votes Shortcode--><div id='yasr_visitor_votes_7186b9682a86b' class='yasr-visitor-votes'><div id='yasr-vv-second-row-container-7186b9682a86b'\n                                        class='yasr-vv-second-row-container'><div id='yasr-visitor-votes-rater-7186b9682a86b'\n                                      class='yasr-rater-stars-vv'\n                                      data-rater-postid='1248'\n                                      data-rating='5'\n                                      data-rater-starsize='32'\n                                      data-rater-readonly='false'\n                                      data-rater-nonce='44124ad3b9'\n                                      data-issingular='false'\n                                    ><\/div><div class=\"yasr-vv-stats-text-container\" id=\"yasr-vv-stats-text-container-7186b9682a86b\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\"\n                                   class=\"yasr-dashicons-visitor-stats\"\n                                   data-postid=\"1248\"\n                                   id=\"yasr-stats-dashicon-7186b9682a86b\">\n                                   <path d=\"M18 18v-16h-4v16h4zM12 18v-11h-4v11h4zM6 18v-8h-4v8h4z\"><\/path>\n                               <\/svg><span id=\"yasr-vv-text-container-7186b9682a86b\" class=\"yasr-vv-text-container\">[Toplam: <span id=\"yasr-vv-votes-number-container-7186b9682a86b\">1<\/span>  Ortalama: <span id=\"yasr-vv-average-container-7186b9682a86b\">5<\/span>]<\/span><\/div><div id='yasr-vv-loader-7186b9682a86b' class='yasr-vv-container-loader'><\/div><\/div><div id='yasr-vv-bottom-container-7186b9682a86b' class='yasr-vv-bottom-container'><\/div><\/div><!--End Yasr Visitor Votes Shortcode--><\/div>","protected":false},"excerpt":{"rendered":"<p>Marka fark\u0131ndal\u0131\u011f\u0131; potansiyel m\u00fc\u015fterilerin, \u00fcr\u00fcnlerinizi veya hizmetlerinizi ne kadar kolay tan\u0131d\u0131\u011f\u0131n\u0131 ve hat\u0131rlad\u0131\u011f\u0131n\u0131 ifade eden bir pazarlama terimidir. Marka fark\u0131ndal\u0131\u011f\u0131, \u00f6nemli bir pazarlama kavram\u0131 ve marka pazarlamas\u0131n\u0131n birincil amac\u0131d\u0131r. Bu yaz\u0131m\u0131zda, marka bilinirli\u011finin, markan\u0131z i\u00e7in neden \u00f6nemli oldu\u011funu ve nas\u0131l \u00f6l\u00e7\u00fclece\u011fini ke\u015ffedece\u011fiz. Ayr\u0131ca marka bilinirli\u011fini art\u0131rmaya y\u00f6nelik baz\u0131 yollar\u0131 da \u00f6rnekler ile a\u00e7\u0131klayaca\u011f\u0131z. Marka Tan\u0131ma &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka Bilinirli\u011fi Nedir? - Shopalm<\/title>\n<meta name=\"description\" content=\"Marka bilinirli\u011fi, hedef kitlenizin markan\u0131z\u0131 nas\u0131l tan\u0131d\u0131\u011f\u0131d\u0131r. 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